COMMUNICATION SOLUTIONS
For companies around the world, email is the go-to channel for customer communications. Whether it’s logins, notifications, promotions, password resets, or policy updates, email is a tried-and-true platform with more global accessibility than any other medium.
​
However, email is only one part of the customer engagement experience.
​
Regardless of who you’re trying to contact or where they are, you can now complete the customer engagement package with another robust API: SMS.
BULK EMAILS
AND SMS
Alone, SMS is a powerful engagement tool that allows businesses to send concise, timely messages to their customers. Combined with email, the two create a seamless customer communication experience that’s reliable, scalable, and downright powerful.
​
We’re refreshing this guide each year to provide you with the most up-to-date information and best practices. This year’s guide includes updates on:
​
-
SMS carrier compliance changes
-
Common messaging use cases
-
Email best practices
-
Common email and SMS mistakes
-
How companies use email and SMS together
​
We’ll walk you through how SMS can complement your email program, use cases, best practices, mistakes to avoid, how to get started, and more.