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COMMUNICATION SOLUTIONS
For companies around the world, email is the go-to channel for customer communications. Whether it’s logins, notifications, promotions, password resets, or policy updates, email is a tried-and-true platform with more global accessibility than any other medium.
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However, email is only one part of the customer engagement experience.
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Regardless of who you’re trying to contact or where they are, you can now complete the customer engagement package with another robust API: SMS.
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BULK EMAILS
AND SMS
Alone, SMS is a powerful engagement tool that allows businesses to send concise, timely messages to their customers. Combined with email, the two create a seamless customer communication experience that’s reliable, scalable, and downright powerful.
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We’re refreshing this guide each year to provide you with the most up-to-date information and best practices. This year’s guide includes updates on:
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SMS carrier compliance changes
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Common messaging use cases
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Email best practices
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Common email and SMS mistakes
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How companies use email and SMS together
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We’ll walk you through how SMS can complement your email program, use cases, best practices, mistakes to avoid, how to get started, and more.