CAMPAIGNS MANAGEMENT
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea.
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Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial to engaging your audience and raising market awareness around your brand.
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In order to master multi-channel campaign management, you need to understand what your audience is interested in. What problems are they trying to solve? What does their daily routine look like? What would catch their attention? These are the basics of building a marketing campaign that leads to conversions.
CAMPAIGNS
TOOLS
What are Some Popular Marketing Campaign Management Tools?
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Some of the most popular marketing campaign management tools include Marketo, Pardot, Hubspot, and Eloqua. But don't rush into purchasing one just yet. It's important to understand what to look for in a successful marketing campaign management software. You want to make sure that it's intuitive and easy to use for your marketing team. Nothing wastes more time than countless training sessions and meetings going over a new software. So make sure the tool you choose can be picked up quickly, so you can dedicate more time to perfecting your campaigns.
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Another important aspect to look for is multi-channel marketing automation. Make sure that you are able to interact with your customers in ways other than just email: social media, SEM, PPC, Google Adwords, and live chats, are all great ways to learn more about your buyers and drive traffic to your website, so make sure your new tool can support it.